I was born in a world where the city makes me like shit ..
Wasted and the trampling of all time ..
I made friends with a little dust which can only make my clothes become dirty and dingy ..
I'm sticking with the tears that had just fallen
Senin, 24 Oktober 2011
DEAD LIFELESS
The smoke that gathered around me
To warm themselves in the dream come prince
Hallucinating in happiness
The turmoil continues to envelop
You died in my dirty mind
Living back in my smile waiting
This fire continued to accompany me
No rain that made me faint
Poetry pitched kept shouting in front of my screen
Create a longing look gray paper
Until you're dead I kept thinking in my head today
Dead body feels no
Look at the numbers keep yourself pure quality in your dreamland
Dressed in white and I did not know what you're wearing tonight
I continue to ask in my heart hooked up to the pulse
Are accompanied by a waft of air sports in a solitude which was verbal abuse by the hunter
Looking at the horizontal direction in which I see before said appointment layer anticipation
News if you're drowning me
I also will help with little sense of anxiety and anger
red all over my body
Frozen not feel what I feel in my hand
Why do you have the heart like a blue-blooded killer
Not in recognizable by anyone and for any reason
Winning is in your ego
The defeat and the error has always been an alibi not terabilitasi
Dried up around my throat
Want to shout in his dark cloud I can not say
Asked on whom the present
Do I have to sleep if you were not there
I continue to see those numbers
But you can not accompany me this time
Only the mere utterance that you sing in my heart
Will amaze you
Maybe I should be more careful if you pierce and soul into this
With two fingers in the sign above your head
I laughed at the tired look of the alphabet
Until I know tomorrow what grounds do you peal again
To warm themselves in the dream come prince
Hallucinating in happiness
The turmoil continues to envelop
You died in my dirty mind
Living back in my smile waiting
This fire continued to accompany me
No rain that made me faint
Poetry pitched kept shouting in front of my screen
Create a longing look gray paper
Until you're dead I kept thinking in my head today
Dead body feels no
Look at the numbers keep yourself pure quality in your dreamland
Dressed in white and I did not know what you're wearing tonight
I continue to ask in my heart hooked up to the pulse
Are accompanied by a waft of air sports in a solitude which was verbal abuse by the hunter
Looking at the horizontal direction in which I see before said appointment layer anticipation
News if you're drowning me
I also will help with little sense of anxiety and anger
red all over my body
Frozen not feel what I feel in my hand
Why do you have the heart like a blue-blooded killer
Not in recognizable by anyone and for any reason
Winning is in your ego
The defeat and the error has always been an alibi not terabilitasi
Dried up around my throat
Want to shout in his dark cloud I can not say
Asked on whom the present
Do I have to sleep if you were not there
I continue to see those numbers
But you can not accompany me this time
Only the mere utterance that you sing in my heart
Will amaze you
Maybe I should be more careful if you pierce and soul into this
With two fingers in the sign above your head
I laughed at the tired look of the alphabet
Until I know tomorrow what grounds do you peal again
True love is formed from two human.
Beings into three simply create tyranny
Love without a heart like a rose no thorns.
Conscience says longing in the heart.
Dab the meaning of the sacred within the meaning of faithful believers.
Pure love melepasksn I do not think I wanted it.
I miss you my angel. My darling daughter to your dreams
Beings into three simply create tyranny
Love without a heart like a rose no thorns.
Conscience says longing in the heart.
Dab the meaning of the sacred within the meaning of faithful believers.
Pure love melepasksn I do not think I wanted it.
I miss you my angel. My darling daughter to your dreams
Selasa, 18 Oktober 2011
ABSTRACT AS SMOKE
get drunk
there was no sound of the guitar
Blur and not focus on the eye
empty soul
wrote on the bord
pierce the heart
sadness and lost
sorrow and happier
not like the other
be broke the white paper
holly spotless
look like an angle
so poor
that is sad
from the distance I walk
to get a true love
sincere
but so different like garbage
white and fly
foggy
but no can see it
drift with swing
but fell
guffaw
cry into the air
then tighten until drops of rain
cloud for fog
not reason to say "NOTHING"
we have - I have - you have - they have
but you can't felt this way
this is my rules
this is my option.
you joke me like donkey
length, height, and smoked
so easier
fly like bird
make self be crazy
weakness lies
so dumb before the atmosphere becomes chaotic
only to find a faith
give me applause
there was no sound of the guitar
Blur and not focus on the eye
empty soul
wrote on the bord
pierce the heart
sadness and lost
sorrow and happier
not like the other
be broke the white paper
holly spotless
look like an angle
so poor
that is sad
from the distance I walk
to get a true love
sincere
but so different like garbage
white and fly
foggy
but no can see it
drift with swing
but fell
guffaw
cry into the air
then tighten until drops of rain
cloud for fog
not reason to say "NOTHING"
we have - I have - you have - they have
but you can't felt this way
this is my rules
this is my option.
you joke me like donkey
length, height, and smoked
so easier
fly like bird
make self be crazy
weakness lies
so dumb before the atmosphere becomes chaotic
only to find a faith
give me applause
SOMEDAY, I FEEL
I don't know who get started
all appear so empty
not shine, no colour, no imagination and so full empty
my heart feel so abstrack
I heard my name so bad for the tell
I wanted to scream in his face.
I wanted to cry when I cut
My blood flows slowly
My brain flows to stuck
When I know he lying me, I wanted to die in my bed.
lay and closed
I feel so confused
he cheated me
imagined to be solid black, and finally I can't to reach them
what did you give me?
only expensive diamond?
only love but you not too?
hey dude..
I feel so empty now.
I wanna sing while crying if I got your name
so on, the sun can not shine anymore because you
but I am very confident if my flowers can bloom without you
ignore my name ignore on the world
my hands can hold your heart until you get back to me again
Someday
all appear so empty
not shine, no colour, no imagination and so full empty
my heart feel so abstrack
I heard my name so bad for the tell
I wanted to scream in his face.
I wanted to cry when I cut
My blood flows slowly
My brain flows to stuck
When I know he lying me, I wanted to die in my bed.
lay and closed
I feel so confused
he cheated me
imagined to be solid black, and finally I can't to reach them
what did you give me?
only expensive diamond?
only love but you not too?
hey dude..
I feel so empty now.
I wanna sing while crying if I got your name
so on, the sun can not shine anymore because you
but I am very confident if my flowers can bloom without you
ignore my name ignore on the world
my hands can hold your heart until you get back to me again
Someday
Kamis, 13 Oktober 2011
ADVERTISING THEORY
Advertising theory
- Hierarchy of effects mode
- It clarifies the objectives of an advertising campaign and for each individual advertisement. The model suggests that there are six steps a consumer or a business buyer moves through when making a purchase. The steps are:
- Awareness
- Knowledge
- Liking
- Preference
- Conviction
- Purchase
- Means-End Theory
This approach suggests that an advertisement should contain a message or means that leads the consumer to a desired end state.
- Leverage Points
It is designed to move the consumer from understanding a product's benefits to linking those benefits with personal values.
- Verbal and Visual Images
Advertising has numerous objectives which includes communicating with potential customers as well as pursuading them to adopt a particular product or develop a preference towards the product for repeat purchase which ultimately results in brand loyalty. Advertising Theory or theories therefore try to explain how and why advertising is effective in influencing behaviors and accomplishing its objectives.
There are numerous theories on advertising. Most theories of advertising generally propose that the effectiveness of advertising is dependent on the main practices being carried out including more exposure towards the brand or repetitive advertising. In other words, most theories sugest that if you want a consumer to like a product or a brand continously then simply expost the consumer to a product or brands advertising such that there are certain feelings and expectations attached towards the rand itself. Advertising theories also make use of content specification, Specific message and media characteristics, consumer characteristics, product/service characteristics, and competitive actions.
As it is often said that ‘half of all advertising doesn’t work,’ aiming to understand and apply the many general and specific principles forming advertising theory may potentially do much to increase the likelihood that any particular advertising campaign or advertising strategy will be effective and accomplish its intended objectives.
Marketers must therefore seek to understand the factors that influence advertising’s effectiveness and ineffectiveness relative to intended objectives and particular contexts to be able to judiciously apply such knowledge. Even experi-enced firms can make advertising missteps, such as allowing the firm’s ad agency to create an advertisement that is memorable and consistent with some elements of advertising theory (e.g. persuading with emotion for a low-involvement purchase) but not fully realizing until after it has aired that the ad runs counter to other principles associated with advertising theory (e.g. emphasizing those emotions that are desired to be positively associated with the brand).
Advertising Language Theory
Abstract
language is the soul of advertising. In this paper, efficient control of discourse theory to look at advertising language of discourse rhetorical effect and to achieve communicative effects.
Keywords
advertising language communicative effect of discourse control efficiency
Advertising is the advertiser in a planned manner through the media of goods or services Information in order to promote sales of an important means of mass communication. Language is the soul of advertising, advertising language is to use language to widely advertised, a good advertising language to facilitate understanding and recognition of consumers, resulting in the desire to purchase; while the ‘alternative’ advertising is self-defeating, counterproductive, or even people to cast aside . This paper from the controlling effect of discourse theory, a cursory analysis of some ads, look at these ads from the positive and negative effects of the rhetoric, and their access to the discourse communicative effects.
A discourse theory of control effect
Control effect of discourse theory is that the use of the field of rhetoric is the language of discourse control efficiency of science, that is based on the specific communicative purposes, using the most targeted discourse strategies, effective regulation and control of discourse activities to promote the successful realization of discourse effects. Discourse effect is to reflect the effect of a center to express effects, communication and social effect three kinds of effects of the combined effect of the harmonization of the system. Icons are as follows:
Expressive effect is that a speaker of words and inability to express one-way effect, aimed at the pursuit of ideological content words to express the full and fitness of their criteria for judging good or bad words and ideas between the content of the appropriateness of the degree; response effect of the receiver were made according to the intention of calling party response to a particular communicative act is good or bad, it embodies the discourse of interpersonal communication activities, the essence and nature of the act.
Second, analysis of advertising language
(A) the classic advertising
Such advertisements in-depth understanding of their products and consumers on the basis of psychological or demand, so that consumers and generate interest in the ad buying motivation, from manufacturer to achieve the communicative intention of the kinds of activities in a successful communicative discourse.
1. Doubt the temptation to type
Determined according to the psychological characteristics of people seeking strange, or directly to induce consumers to use a particular product will then bring about their happiness, beauty, excitement and experience, to stimulate desire to buy.
(1) an apple a day, you make a doctor of unemployment. (Fuji apple ads)
After the consumer’s mind will understand: As long as an apple every day, people will rarely sick, so that a doctor does it mean that unemployed? That being so, it is also the choice of Red Fuji apple can imagine.
(2) Yum! (Nescafe ads)
This ad popular concise, memorable, increased penetration of advertising messages and commodities information, familiarity, to meet the people’s pursuit of exotic psychology.
Are: Deborah Shilun, extremely comfortable! (Bausch & Lomb contact lenses advertising); thermal performance is like – a beacon for the winter (Hengyuanxiang wool underwear ads) and others.
Example: http://www.youtube.com/watch?v=ajW4221F2H4
2. Commitment to a promise-style
Commitments and promises, that is to give consumers a material benefit or physical Health or mental enjoyment of promise, and promise.
(1) prices have higher nutrition is much richer. (Lu wreath salad oil ad)
Starting from the high prices and high quality point of view, the ‘little’ and ‘more’ comparison, ignoring high prices of factors, concentrated in its commitment to the rich nutrition, very persuasive.
(2) you just click the shutter, and the remaining subject, I do. (Kodak automatic camera ads)
Emphasize the characteristics of automatic cameras to consumers in a very real feeling, language, humor funny, easy to understand.
Another: In order to guard your skin (Gillette shaving balm advertising); one in hand, Manshi are fragrant (Yi Zhixiang brand incense ads) and others. Reposted elsewhere in the paper for free download
Example: http://www.youtube.com/watch?v=d94F95h5kH4&feature=related
3. Metaphor humor
With a lively sense of humor, images of specific features, can move people’s feelings and trigger people’s attention and prompted action to promote their products, increase product market share.
(1) The eyes are the windows of the soul, in order to protect the eyes, the placement of glass in the windows. (Bright glasses ads)
Talk about the importance of eye, again the importance of eye protection, and finally gives way to protect hair, that ‘the placement of the glass in the windows’, in order to encourage people’s eye-consciousness, every step of the introduction of the goods to the top.
(2) In addition to money, we are printing everything! (France copier advertising)
Tone with a joke to say money can not be copied, inter alia, all available copies, thus highlighting the superior performance of the copier.
Include: MAXAM hand cream, like the mother’s hand, gentle and still (MAXAM Cream Advertising); smart do not have to utterly (Yi Fa Ling ads).
Example:
Such advertising language to family ties, friendship, love as a guide the content, rendering the atmosphere of a kind of intimate touching, triggering people’s inner feelings, to promote the desire to buy the products.
(1) In order to kiss each one more perfect. (Green Arrow chewing gum ads)
Kiss is an inevitable phenomenon in men and women love to love chewing gum and green arrows in the kiss to compare have a very strong temptation, but also can stimulate people’s desire to buy.
(2) The Confucian house wine and tells the people homesick. (Confucian family liquor advertising)
Is full of human relations, family ties in China, Confucian family to drink wine, can have the feeling of home, forming a beautiful image of the home, together with the hot movie scenes, people can not forget a long time.
Example:
(B) Alternative Advertising
Alternative advertising or for the pursuit of artistic quality and weaken its authenticity, or the psychological habit of ignoring your audience, or the name of an ethical Culture of ‘walking a fine line’, virtually to the consumer advertising and product left a bad impression, which is difficult to obtain effectiveness of the publicity business is expected to achieve the purpose of promoting sales.
Example: http://www.youtube.com/watch?v=T-xj_9Z2K34&feature=related
Types of advertising
Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers,doors of bathroom stalls,stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.
Advertising education
Advertising education has become widely popular with bachelor, master and doctorate degrees becoming available in the emphasis. A surge in advertising interest is typically attributed to the strong relationship advertising plays in cultural and technological changes, such as the advance of online social networking. A unique model for teaching advertising is the student-run advertising agency, where advertising students create campaigns for real companies. Organizations such as American Advertising Federation and AdU Network partner established companies with students to create these campaigns.
above moral morals.
moral life that flows like water.
moral solidarity of the tub stopped receding waves push some stagnant waste.
evolution of life occurred in the era of the centuries.
not escape from the soil and water in our state to meet the farmers who grow rice.
helps us stay in line with expectations of the nation.dropped the rest of the existing fire, eventually contracting for days to become the nickname the "JAGO AYAM"
them closer to the heart and burn down no trace.
so it occurred to any moral identity can not be at the dedication.
structure does not guarantee.
until the position was supported for each profession.
different in every nock makes us understand will be made.
to mistake one can make a 1: 1000 to be divided
meaning to the unit got a charter of its own soul.
Do not like the wasted dirt dissolves into submerged float missing
moral life that flows like water.
moral solidarity of the tub stopped receding waves push some stagnant waste.
evolution of life occurred in the era of the centuries.
not escape from the soil and water in our state to meet the farmers who grow rice.
helps us stay in line with expectations of the nation.dropped the rest of the existing fire, eventually contracting for days to become the nickname the "JAGO AYAM"
them closer to the heart and burn down no trace.
so it occurred to any moral identity can not be at the dedication.
structure does not guarantee.
until the position was supported for each profession.
different in every nock makes us understand will be made.
to mistake one can make a 1: 1000 to be divided
meaning to the unit got a charter of its own soul.
Do not like the wasted dirt dissolves into submerged float missing
TRANSPARANT
all visible nodes in the view.
no pattern, no words, no rhyme budge.
all so clean until translucent.
net worth of white water.
the wind was blowing so hard through my bones.
eyes reddened lips tremble and his face pale.
what is it there?
I do not see anything.
intangible and so transparent in view.
all eyes were on him.
I could not see, but I can feel in your innermost heart.
sliced tender.
were injured.
until tender that I felt then.
I could not hold it.
I could not touch her.
What is this?
such as melting snow.
rain dripped so profusely.
nothing brings me in happiness.
I was cornered in a dingy corner.
There is a light illuminating me.
as if I brought an angel to reach heaven.
This retina remains wide open and feel sore.
I like falling in an empty hole.
Intermediary insult.
barricade the colonialists undermined my pulse.
whatever it is, and who is throwing a tantrum.
I can only pause and feel.
turns out my heart feel so transparent to the
no pattern, no words, no rhyme budge.
all so clean until translucent.
net worth of white water.
the wind was blowing so hard through my bones.
eyes reddened lips tremble and his face pale.
what is it there?
I do not see anything.
intangible and so transparent in view.
all eyes were on him.
I could not see, but I can feel in your innermost heart.
sliced tender.
were injured.
until tender that I felt then.
I could not hold it.
I could not touch her.
What is this?
such as melting snow.
rain dripped so profusely.
nothing brings me in happiness.
I was cornered in a dingy corner.
There is a light illuminating me.
as if I brought an angel to reach heaven.
This retina remains wide open and feel sore.
I like falling in an empty hole.
Intermediary insult.
barricade the colonialists undermined my pulse.
whatever it is, and who is throwing a tantrum.
I can only pause and feel.
turns out my heart feel so transparent to the
NAUNGAN
when everything is knitting.
This heart will not be able to reunite
all disappear and then come only for a moment to bring the wound.
I screamed like a crazy person is near them.
when the bird can sing a melodious song?
no one can cheer me today.
These words made my heart with fellow abstract.
erratic direction and empty cans empty tub no sound
was echoed loud and there was little melodious sound in the ears
This heart will not be able to reunite
all disappear and then come only for a moment to bring the wound.
I screamed like a crazy person is near them.
when the bird can sing a melodious song?
no one can cheer me today.
These words made my heart with fellow abstract.
erratic direction and empty cans empty tub no sound
was echoed loud and there was little melodious sound in the ears
ONE BY ONE
one by one disappear and be lost for a moment by moment.
when it comes it turns into ash flakes.
leaden pale and colorless
when it comes it turns into ash flakes.
leaden pale and colorless
BLOOD OF THE DARKNES
Glistening like silver moonlight lit the night. Firearm charge off into the dark imagination. Methods butakan intruder explorer's life. Who was so much blood spilled blood. Cries the dispute slut. The more you like a whirl wind overflowing right angels sing.
Perfected her like an angel with wings
Singing like a chant recited the Quran in
Hope that now always appear instantly tersish
they hum
Laughing to exceed the harp sound when played
Fly away to a fantasy to make the pulse always bring MIPI
The cool wind of sand berdersir follow tarianya
Singing singing he waved his hand in front of my eyes
They look happy making out in the cloud violet
Gang they drank a sip of water in front of the gold chalice that held out her hand beggars
He spit in his face with mucus not joking when dismissing the whining and tearing his body laugh future
Singing like a chant recited the Quran in
Hope that now always appear instantly tersish
they hum
Laughing to exceed the harp sound when played
Fly away to a fantasy to make the pulse always bring MIPI
The cool wind of sand berdersir follow tarianya
Singing singing he waved his hand in front of my eyes
They look happy making out in the cloud violet
Gang they drank a sip of water in front of the gold chalice that held out her hand beggars
He spit in his face with mucus not joking when dismissing the whining and tearing his body laugh future
I wait for your warm smile
Millions rainbow colors
Decorate my beautiful dream
Now I missed the vocabulary that
Longing for the voice
And the wonderful discussion about water
I will remember the story where I was surrounded by billions of the alphabet accompanied by the daughter of his own dreams
Walking with the thought that is bound to the illusion nan struggling with the fact
Frequently asked questions about the world
His smile is open with blood on his gap tooth fairy
Sensitive told her about that part
My heart rate moving faster than alternate picking guitar body while playing a song Seed
Or two pedals drummer bleeding corpse carcass when the last verse song sinners
Beautiful but not as beautiful as my dream
Handheld fifth fingers did not happen in an emergency without dahwat the lifeless bodies scattered at the famous hospital mortuary
Real relief was gently stroking my eyeballs
Brownish retina was stabbed right in the pit of my heart
Just tore my veins react
I love it and want to hug her fascination with the help of time
Millions rainbow colors
Decorate my beautiful dream
Now I missed the vocabulary that
Longing for the voice
And the wonderful discussion about water
I will remember the story where I was surrounded by billions of the alphabet accompanied by the daughter of his own dreams
Walking with the thought that is bound to the illusion nan struggling with the fact
Frequently asked questions about the world
His smile is open with blood on his gap tooth fairy
Sensitive told her about that part
My heart rate moving faster than alternate picking guitar body while playing a song Seed
Or two pedals drummer bleeding corpse carcass when the last verse song sinners
Beautiful but not as beautiful as my dream
Handheld fifth fingers did not happen in an emergency without dahwat the lifeless bodies scattered at the famous hospital mortuary
Real relief was gently stroking my eyeballs
Brownish retina was stabbed right in the pit of my heart
Just tore my veins react
I love it and want to hug her fascination with the help of time
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